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What is #LiquidGold and Why I am SO OBSESSED???

Do you want the truth behind the anti-aging supplement everyone is talking about??

Is there really any difference between the countless collagen products on the market?

That depends on who you ask. With so much conflicting information from supplement companies, social media and high profile personalities, it’s getting harder and harder to know what to believe. But have no worries, I got you.


  • Collagen loss is the number one internal factor that contributes to noticeable signs of aging.

  • Collagen is a protein that provides structure to cells and can be found in nearly every part of the human body, especially in healthy skin, joints and connective tissue.

  • Your body starts to decrease collagen production in your 20s. You lose about 1% of your collagen every year, so by age 50 you have nearly 30% less collagen than you did at age 20, and almost 50% less collagen by the time you’re 70.

  • Once it begins to break down, the intracellular matrix loses its rigidity and structural support, leading to the appearance of sagging skin and wrinkles, joint discomfort, tendon and ligament stress, and affects eyes, nails, hair, gums, and even digestive health.


Collagen as a nutritional ingredient can be classified into one of several groups depending on its type, source and manufacturing processes.

The most popular varieties of collagen include:

TYPE I: Derived from porcine skin, bovine hide, eggshell membrane or fish, this collagen type is commonly sold as bone broth or collagen powder.

TYPE II: Undenatured, unhydrolyzed collagen. Mostly derived from chickens. TYPE III: Hydrolyzed — Often derived from bovine sources.

If you’ve been told that ingestible collagen doesn’t work, that’s partly true.

In their natural state, collagen molecules are too large to be effectively absorbed by the body and are simply digested as proteins in the digestive system.

Also, it's important to know the source of that powder... many times, it's made with ground up hooves, hair, eyes, nails... all the parts that don't go into a hot dog.

But, thats where #LiquidGold technology comes in!


  • Liquid BioCell® is a unique type II collagen.

  • This award-winning, single-source matrix is a naturally occurring combination of highly absorbable collagen with hyaluronic acid and chondroitin sulfate, in concentrations that mirror human articular cartilage composition.

  • It’s clinically shown to deliver remarkable joint benefits and dramatic skin benefits too.

"Backed by multi-patented Collagen/HA Matrix® Technology, this proprietary ingredient is naturally derived from chicken sternal cartilage and hydrolyzed using a patented Bio-OptimizedTM manufacturing process to achieve an ideal micromolecule. The result is naturally enhanced bioavailability. Bioavailability has a direct bearing on how beneficial a supplement is, because it measures how efficiently a substance enters a body’s circulatory system. Ingesting a nutrient is not enough; it must be absorbed in order to derive any benefit, so the bioavailability of a supplement can be just as important as, if not more so than, what its nutrition label may claim".

But don't just take my word for it... check out all their awards!

  • 2020 NUTRACHAMPION (awarded to Modere CEO Asma Ishaq for innovation in collagen)


  • BEST HEALTH DRINK (awarded for Modere LogiqTM) Beauty Shortlist Mama & Baby Awards, 2019

  • FINALIST, BEST NEW BODY CARE (awarded for Trim) Pure Beauty Magazine, 2019

  • BEST WEIGHT MANAGEMENT SUPPLEMENT (awarded for Trim) SupplySide West Editor’s Choice, 2018

  • FINALIST, PRODUCT INNOVATION AWARD (awarded for Trim) DSA Awards, 2018

  • #1 ANTI-AGING ESSENTIAL TasteForLife Supplement Essentials, 2015

  • BEST JOINT HEALTH SUPPLEMENT SupplySide West CPG Editor’s Choice, 2015

  • READER’S INGREDIENT OF THE YEAR Nutraingredients Awards Winner, 2015

  • EDITOR’S PICK Remedies Magazine, 2015

  • FINALIST, MOST INNOVATIVE DIETARY INGREDIENT Nutraceutical Business & Technology Award, 2012

  • BEST BONE & JOINT HEALTH INGREDIENT Frost & Sullivan Award Winner, 2011

  • EXEMPLARY US BRAND RECOGNITION Beauty From Within Conference, 2011


  • ANTI-AGING FEATURE PRODUCT – Good Morning America, 2010


  • Liquid BioCell®, its Collagen/HA Matrix® Technology is backed by multiple US and international patents.

When I broke my ankle.. I never thought I would be able to run again. Even after 2 surgeries and endless PT for months, I was in pain most days, especially after activities or long periods on my feet.

Now, 2 years later, I'm running 2 races a weekend, running and jumping too, with no pain! Plus, my skin has improved, my hair is growing like crazy and I've lost weight!


I take the best because my body deserves the best.

I don't have time for ineffective products and wasting money.

That's why I only take #LiquidGold. And you should too.

If you have any collagen questions - I'm your girl! Happy to chat collagen with you :)

*Heart & Grit Wellness and Modere make no medical claims in the following testimonials. These are statements from unpaid customers. Their results are still incredible.

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